AI Insights · Timothy · April 2023
Top 5 Fitness and Weight Loss Programs Apps in the UK for Q1 2023
Discover the performance of the top 5 fitness and weight loss apps in the UK during Q1 2023. Detailed insights on downloads, revenue, and active users are provided.
The first quarter of 2023 saw notable performances from the top 5 fitness and weight loss programs on a unified platform in the United Kingdom. Here’s a detailed look at their trends in weekly downloads, revenue, and active users, with data sourced from Sensor Tower.
MyFitnessPal: Calorie Counter experienced fluctuations in weekly revenue, starting at $183K in late December and peaking at around $295K in the week of January 30. Weekly downloads showed a significant spike in early January, reaching approximately 53.5K, before stabilizing around the mid-20K range. Active users peaked at 1.16M in the first week of January but saw a gradual decline to around 943K by the end of March.
Strava: Run, Bike, Hike maintained a steady weekly revenue, peaking at around $269K in mid-March. Downloads were relatively stable, with a slight increase mid-quarter, reaching about 25K in the final week of March. Active users saw a peak of 857K in early January, fluctuating slightly but remaining around the 770K mark by the end of the quarter.
Calorie Counter + showed impressive weekly revenue figures, peaking at $284K in early January. Weekly downloads were highest at around 37K in the first week of January, later stabilizing in the low 20K range. Active users saw a peak of 147K in early January, with slight fluctuations, ending the quarter at approximately 128K.
Fitbit: Health & Fitness had a notable peak in weekly revenue, reaching $237K in late December. Downloads were highest in late December at around 89K, dropping to a more stable range of 15K-20K throughout the rest of the quarter. Active users peaked at 860K in early January and showed a slight decline, ending at around 769K in late March.
OS Maps: Walk, Hike, Run, Bike reported steady weekly revenue, peaking at $145K in early January. Downloads were highest in late December at around 23K, stabilizing around 13K-14K through the quarter. Active users started at 52K in late December, experiencing a slight decline and ending at approximately 47K by the end of March.
For more detailed insights and data, visit Sensor Tower.
